Food Packaging – Leveraging Interactive Packaging Technologies to Boost Consumer Engagement

With digitization and smartphone penetration growing rapidly, great opportunities for coonsumer brand owners and marketers are popping up. Have an insightful look at our Webinar to learn how to satisfy these megatrends and create opportunities for consumer and food brands to differentiate from competition. Constantia Interactive’s latest research reveals that 69% of German consumers would either buy or take a product off the shelf if it offers interactive packaging features – and this webinar will show you how to leverage this to benefit you.

The boom of digitalization and globalization determined changes in the consumer packaging industry as well. Traditionally, the packaging of consumer products only needed to be safe, increase shelf life and inform the consumer about the goods inside of the package. Nowadays, new technologies pave the way for improving consumer engagement and brand communication. The speakers will show you a way to connect your product to the digital world. You will learn about concrete solutions to reach the next level of consumer engagement with your brand's packaging.

Our speakers will review exciting ways to interact with your brand digitally, building a bridge from every single package to you by adding value for the consumers and providing significant benefits for your brand. Furthermore, it will be discussed how you can enable scalable cloud infrastructure, legal checks and freedom to operate.

In the webinar, you will learn more about the Constantia Interactive technologies like image recognition, their benefits for you and the background of such technologies. Our speakers will guide you through the possibilities to market the digital tool in the most efficient way while explaining the different features and brand creations. Afterwards, the easy-to-use content management system will be demonstrated, where no technical know-how from your side is required. Buzzwords like CustomizableMS and powerBIreports and how you can benefit from them will be illustrated.

So take advantage of our top packaging industry and digital marketing experts and learn how to turn your product into a content channel, bringing your packaging to life!