On behalf of the Asia Pacific Section of The Institute of Brewing and Distilling, the 34th Convention was held in Sydney, Australia last month.
Lars Schuetzenmeister and Andre Schell (pictured above) attended the 4 day event along with 450 delegates and other exhibitors.
The convention was very worthwhile, allowing us to highlight the new foot print in AP and to network with delegates and exhibitors from the region.
All of the big players attended : Lion, CUB, Coopers, Australian Beer Company (Coca-Cola JV with Casella Wines), Kirin, Asahi, Carlsberg India, Boon Rawd, SAB Vietnam and ZA, and several Craft beer producers.
Some key meetings were held and connections made to help develop our growth in this region.