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P. S. Bar - an iconic South African Brand - has been completely revamped in terms of wrapper design and significantly extends shelf life from seven to twelve months. The new material additionally boosts customer engagement, improves runnability on the filling line and is aesthetically superior and fully recyclable.
For this outstanding project with Mondelēz, Constantia Flexibles received two awards: a Silver Award in the overall Food category and a Gold Award in the Judges Special Mention Category. The award winners were announced at the IPSA Gold Pack Awards, South Africa’s most prestigious event on the packaging calendar, on November 22 in Sandton, South Africa.
“Through clever use of the materials and nine-color reverse print, a satin metallic gold effect is achieved, which contrasts strikingly with the opaque matt background, induced through the use of Matte BOPP film,” said Nicholas John, Vice President, Sales at Constantia Flexibles, Pinetown, South Africa. “The famous P.S. Bar slogans are now vibrant, color-rich and communicate the message more effectively. The integration of an interactive quick response code on the wrapper allows consumers to send unique messages to their friends via the Mondelēz website.”
“We were most grateful for Mondelēz permission to enter the P.S. Bar into Goldpack. These awards are testament to the forethought and insight that the Mondelēz team have put into revitalizing the iconic P.S. countline range and affirming its success as a brand”, said Greg Bauermeister, Product Manager at Constantia Afripack. “We applaud Mondelēz’ commitment to ensuring that the product maintains its freshness in the marketplace, which was perfectly orchestrated with the improvement in barrier protection that our proposed specification provided.” Launched in April 2017 this re-launch has taken a popular and iconic but slightly dated design and enhanced it from every aspect, making it more relevant to the target market without losing the brand integrity.
Contact: Greg Bauermeister Product Manager, Constantia Flexibles, Pinetown, South Africa